Ready for the PPWR?

From Aug. 12, 2026, new European packaging rules will apply to everyone.

Download the free PPWR starter kit

Does your company sell, import or distribute products in the EU? Then you are responsible for packaging. The new European Packaging and Packaging Waste Regulation (PPWR) - Regulation (EU) 2025/40 - replaces the old Packaging Directive and will take immediate effect in all EU member states from August 12, 2026.

What that means for you? New design requirements, labeling obligations, EPR registrations and conformity documentation. Not optional. Not just for large companies.

We make PPWR compliance manageable. Then download our handy starter kit now. In it you will find: Startkit Icons

PPWR roadmap
PPWR checklist
Waste separation instructions
Template declaration of conformity

Download the kit and kickstart your PPWR project!

Yes, I want the PPWR starter kit

Fill out the form below and we'll send you the free starter kit right away.

Who is this kit intended for?

Producers and packaging manufacturers
Importers of packaged products
Distributors and retailers
E-commerce companies selling to the EU
Brand owners
Fillers/ co-packers

Small or large the PPWR makes no exception for company size.

PPWR deadline approaches

Aug. 12, 2026: server obligations PPWR in effect

2027: Digital labeling mandatory (QR codes)

2030: Design for recycling mandatory

2035: Recycling at scale required

2038: Grade C recyclability prohibited

Stay informed

Don't miss anything about the PPWR

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PPWR hazardous packaging: Which packages require immediate attention?

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PPWR: Understanding Your Role in the EU Packaging Supply Chain

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PPWR in practice: bringing structure to European packaging obligations

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PPWR: Frequently Asked Questions

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The PPWR, part of the European Green Deal: key terms &.. | ppwr | Milgro

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