PPWR in practice: bringing structure to European packaging obligations
The Packaging and Packaging Waste Regulation (PPWR) is no longer an abstract future policy framework. For many companies, it is now a concrete issue that..
Milgro is officially B Corp™ certified
Read moreFrom Aug. 12, 2026, new European packaging rules will apply to everyone.
Does your company sell, import or distribute products in the EU? Then you are responsible for packaging. The new European Packaging and Packaging Waste Regulation (PPWR) - Regulation (EU) 2025/40 - replaces the old Packaging Directive and will take immediate effect in all EU member states from August 12, 2026.
What that means for you? New design requirements, labeling obligations, EPR registrations and conformity documentation. Not optional. Not just for large companies.
We make PPWR compliance manageable. Then download our handy starter kit now. In it you will find:![]()
PPWR roadmap
PPWR checklist
Waste separation instructions
Template declaration of conformity
Download the kit and kickstart your PPWR project!
Fill out the form below and we'll send you the free starter kit right away.
Producers and packaging manufacturers
Importers of packaged products
Distributors and retailers
E-commerce companies selling to the EU
Brand owners
Fillers/ co-packers
Small or large the PPWR makes no exception for company size.
Aug. 12, 2026: server obligations PPWR in effect
2027: Digital labeling mandatory (QR codes)
2030: Design for recycling mandatory
2035: Recycling at scale required
2038: Grade C recyclability prohibited